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Content Marketing Specialist



Marketing & Communications
Posted on Saturday, May 4, 2024

What we do:

Pathstream was founded on the premise that substantial unrealized economic & human potential exists within each organization’s frontline workforce. We are reshaping the way employees and managers on the frontlines excel in their careers. In this age of rapid tech evolution, our partnerships transform frontline teams from transactional to relational, from back office to middle office, and from task-oriented to strategic. We impact companies’ bottom lines with improved productivity, increased retention, and differentiated quality of customer experience; employees experience the benefits of greater success in their current roles while unlocking future professional growth.

Job Description:

Pathstream is seeking a driven and creative Content Marketing Specialist to support Pathstream Marketing campaigns by planning and executing social media strategy, creating and publishing content on a variety of platforms, monitoring performance, and interacting with our online communities. We are ideally looking for candidates in local to NY or residing in the Eastern Time zone, with occasional travel once a month to our NY office, but are open to remote within the US.

As a Content Marketing Specialist, you are instrumental in supporting our brand and growing our reach, as well as monitoring and upholding our online reputation. In this role, you will be responsible for crafting compelling content, managing our social media profiles, overseeing customer reviews, producing engaging success stories, and supporting effective marketing campaigns. Your creativity, attention to detail, and strategic insight will significantly enhance our online visibility and support our Marketing growth goals.

You may be the perfect fit if you are mission-driven, curious, a self-starter, a strategic thinker, and have a track record of success.

This is a full-time exempt position and reports to the Senior Marketing Manager, Lily Malota.

What you’ll be doing at Pathstream:

  • Content support
    • Collaborate with the marketing team to develop a content calendar that includes social media posts, blog articles, and other short-form content
    • Write and edit various content as needed, including success stories, website copy, blog posts, email copy, and promotional materials
    • Ensure all content is on-brand, consistent in style, quality, and tone of voice, and optimized for search and user experience across all channels
  • Social media management
    • Develop and implement a comprehensive B2B & B2B2C social media strategy across various platforms, including but not limited to Facebook, Twitter, Instagram, TikTok, and LinkedIn
    • Growing our social media presence by creating and curating engaging and shareable content, including posts, images, videos, and infographics
    • Monitor social media channels for trends, comments, and messages to adjust strategy and engagement tactics
    • Analyze social media metrics to measure the impact of campaigns to continuously improve strategies and share insights with the broader Pathstream team
    • Stay updated on industry trends and emerging social media platforms to keep our presence fresh and relevant
  • Review Management
    • Monitor online reviews across platforms like Trustpilot, engaging proactively through automated systems to encourage ongoing feedback
    • Respond to reviewers by addressing their concerns and expressing appreciation for their feedback, fostering a positive community engagement
  • Reporting and Analysis:
    • Generate quarterly reports on social media performance and success story engagement, as well as review management effectiveness
    • Provide insights and recommendations at weekly marketing meetings based on data analysis to optimize strategies and achieve organizational goals

What we’re looking for:

  • Demonstrated experience in social media management, content creation, and copywriting
  • Familiarity with social media platforms, analytics tools, and content management systems
  • Exceptional writing and editing skills, with a keen eye for detail
  • Collaborative spirit with the ability to work effectively across teams
  • Creative and strategic thinker, capable of generating innovative ideas and solutions
  • Detail-driven with strong analytical skills
  • Bonus: Familiarity with common design platforms and an ability to use design best practices to create graphic content and adjust existing templates

What we offer:

  • Competitive salary commensurate with experience

    Zone 1: $85K - $110K

    Zone 2: $70K - $95K

    Zone 3: $67K - $90K

  • Transparent and social culture, challenging work, fast learning cycles, practical training, and meaningful feedback
  • Strong sense of ownership and strategic work that impacts our product, users, colleagues, business, and world
  • Comprehensive benefits package
    • 100% employer-paid medical, dental, and vision insurance coverage for you and 50% for your partner/spouse and dependents
    • Health, commuter, and parking flexible spending accounts
    • Employee Assistance Program (mental health, financial health, legal support, and more)
    • Free access to wellbeing apps like Ginger and Headspace
    • Flexible paid time off and paid holidays
    • Generous paid parental leave
    • Short and long-term disability insurance
    • Annual professional development budget
    • Company-provided laptop
    • Remote-first culture
    • Life insurance (100% company paid)
    • 401(k)


Our company values diversity and believes diverse teams make innovation possible. We work on complex, difficult problems with no linear or clear solutions. We need a diverse team that can bring different perspectives and approaches and whose experiences reflect the full set of stakeholders we seek to serve. As such, Pathstream is an equal-opportunity employer. We encourage all qualified applicants from any race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or other characteristics to apply.