Head of Brand Marketing
Nexford University
Head of Marketing (Brand & Content)
📌 Position Title: Head of Marketing
🌍 Location: USA – 100% Remote
💰 Salary: Negotiable based on experience
📝 Contract Type: Permanent, full-time
🤝 Reporting To: Chief Revenue Officer
📅 Start Date: Preferably as soon as possible
Role Impact 🚀
You will lead on brining debt-free, career-focused education that will positively impact the lives of learners worldwide! As Nexford's Head of Marketing, you will shape our brand, drive awareness, and fuel growth. This role is hands-on, requiring a creative leader who excels in both brand and content marketing and thrives in a collaborative environment. You will execute plans, manage campaigns, and expand our presence in the US and across the world. Your success will help Nexford become the largest education-to-employment platform worldwide.
Key Responsibilities 🎯
- Create and Implement Marketing Strategies: Drive brand awareness, learner enrollment, and brand partnerships
- Lead and Develop the Marketing Team: Foster a culture of creativity, accountability, and excellence.
- Ensure Consistent Brand Messaging: Oversee all marketing materials to maintain a strong brand identity.
- Build Community: You will come up with creative ways to build a global community and social following.
Skills and Qualifications 🌟
- Experience in recruiting, leading, and inspiring high-performing marketing teams.
- Expertise in developing and executing comprehensive multi-touch marketing campaigns.
- Strong background in brand and content marketing.
- Hands-on approach with a focus on execution.
- Experience in the education or EdTech sector.
- Proven success in US and international markets.
- Ability to embrace change and pivot quickly.
- Alignment with our values: bold, accountable, passionate, transparent, and outcome-driven.
- Bachelor’s or Master’s degree in Marketing, Communications, or a related field.
What Does Success Look Like in this Role? 🏆
- Driving Brand Awareness: Increasing organic traffic and enrollment growth
- Boosting Customer Acquisition: Implementing campaigns to increase enrollment while reducing reliance on paid digital marketing
- Building an inspiring brand: Grow, inspire, and engage our global audience.
- Diversify markets: Lead on diversifying our global community across new markets
Why Nexford? 🎓
Join a forward-thinking team dedicated to reshaping education. This is your chance to bring positive social impact to a global audience. At Nexford, you'll thrive in an innovative and flexible work environment. We offer a competitive salary, performance-based bonuses, stock options, professional development opportunities, and more.
Ready to Transform Education? Apply Now!
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