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Director, Business Development, CCA



Sales & Business Development
United States · Remote
Posted on Thursday, October 19, 2023
Noodle is higher education’s leading strategy, services, and technology partner. We develop infrastructure, provide life-changing learning experiences, and grow the awareness of and the enrollment in some of the best academic institutions in the world. Our vision is “to empower universities to change the world.” We achieve this vision by offering our university partners various products and services that help them be more resilient, responsive, efficient, and interconnected.
Creative Communication Associates (CCA), a business unit of Noodle, is a national leader in higher education branding and marketing. From the Ivy League to large public universities to small private colleges to specialty schools, CCA’s nearly 40 years of strategic and creative expertise has built some of the best brands in higher education today. Our services include market research, brand and identity development, award-winning multi-platform creative and content development, media planning and buying, and enrollment marketing campaigns. CCA is headquartered in Troy, New York.

As our Director, Business Development, you will:

  • Develop and execute an outreach and prospecting business development strategy
  • Research and lead score college and university prospects based on criteria established with senior leadership
  • Build, own, and manage agency’s prospect database and contact list utilizing CRM
  • Develop and share new business proposals for/with college and university prospects, collaborating with agency team members to represent cross-functional offerings
  • Coordinate CCA team presence and participation at marketing events and conferences
  • Lead pitch development and planning, working with, and across, agency teams (content, media, strategy, creative, account management) to ensure pitches are well orchestrated and successful
  • Identify, build, and manage long-term relationships with prospects in the higher education community
  • Perform other duties as assigned

You have:

  • 10-12 years of relevant experience experience, with agency business development experience preferred
  • BA/BS degree required, degree in Marketing/Advertising is a plus
  • Experience in higher education marketing and advertising is a plus
  • Excellent verbal and written communication, presentation, and stakeholder management skills with an ability to effectively communicate and interact with all levels of management and clients
  • Proven track record managing multiple, complex projects from conception through implementation
  • Existing network across senior leaders in enrollment, development, and/or marketing departments at institutions of higher education is a plus
  • Working knowledge of traditional and digital media platforms, content strategy, agency creative teams, and an understanding of brand research and brand campaign development
  • Familiarity with lead generation and direct-to-consumer marketing
  • Proficiency in HubSpot CRM platform or similar CRM
  • Willingness to travel several times per month, as necessary
  • Working knowledge of Google Workspace (Docs, Slides, Sheets)
  • Ability to work effectively in dynamic, rapidly changing, team-based environment

CCA (Noodle) Benefits:

  • Work from the comfort of your home office!
  • Great compensation package!
  • 401K + match, bonus potential, and equity opportunities
  • Tools you need on us! Mac is our computer of choice
  • Our insurance plan offers medical, dental, vision, short- and long-term disability coverage, plus supplementals for all employees and dependents
  • Paid Parental Leave
  • Pre-tax commuter benefits
  • 3 weeks paid vacation + 10 paid holidays + paid sick leave
  • Monthly Gym stipend and Membership to premium medical services like Eden Health
  • Monthly mobile connectivity stipend
  • Access to mental health services like Ginger and Talkspace
  • Annual education stipend for lifelong learning
  • Growth - we pride ourselves on creating environments where employees can be themselves and grow within and around the company
Noodle is committed to creating a welcoming and inclusive workplace for everyone. We value and celebrate our differences because those differences are what make our team shine. We hire great people from different backgrounds, not just because it's the right thing to do, but because it makes us stronger as a whole. Women, people of color, LGBTQIA2S+ individuals, and members of other underrepresented groups are strongly encouraged to apply. Noodle is an equal opportunity employer and does not discriminate against candidates on the basis of race, ethnicity, religion, sex, gender, sexual orientation, gender identity, disability status, or veteran status.