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Product Marketing Manager

Nexford University

Nexford University

Marketing & Communications, Product
Washington, DC, USA
Posted on Saturday, June 3, 2023

This is an exciting new role created to lead on the positioning and marketing of new learning programs. The Product Marketing Manager will play a key role in the creation then distribution of a number of new learning programs targeting both B2B and B2C audience groups across the world. This is an exciting opportunity to help create products that truly address the needs of customers across the world, uninhibited by bureaucracy or legacy. This role requires experience marketing to diverse audiences across the world, that is an essential part of the role. As Nexford is a young and fast growing mission-driven startup, the Product Marketing Manager will have future opportunities to build and lead a team.

As product marketing manager you will be responsible for overseeing the creation and marketing assets for for undergraduate, graduate, and executive education products. You will have a keen understanding of the product’s target audience, and in-depth knowledge of relevant product features.

You will work at the intersection of product development, sales, and marketing to design and implement a roadmap to bring to market new academic programs. This will include the development of marketing assets such as websites, landing pages, email nurture campaigns, webinars and sales collateral for enterprise sales teams. You will have own the production and management of websites - with the support of other team members.

We are looking for an expert in:

  • Communication
  • Storytelling
  • Asset development
  • Project management
  • Collaboration
  • Understanding customers' needs and behaviors

The ideal candidate will have relevant experience in designing and marketing education or professional services related products with specific experience in:

  • Market research and analysis
  • Content creation: you need to be an expert content creator
  • Creating web pages and thinking about user journey from awareness to conversion

Requirements for this role include:

  • Minimum 5 years of relevant marketing experience
  • Flawless native English writing skills
  • Bachelor's degree in a relevant field

The role is US-based 100% remote. Only US-based candidates will be considered.

Benefits Include:

  • Competitive salary
  • Stock options
  • Private Medical/Health Insurance
  • 12 days / prior for personal professional development
  • Discounted and free access to Nexford courses, certificates and degree programs for you and your family
  • Highly collaborative & entrepreneurial environment